Focusing Change To Win Series: How is your “What” connected to your “Why”? – Setting-Up Change For Success.

 Series Introduction

This is the second in the series of highlighting contributions from 1072 Business Leaders and Consultants from 80 countries in 19 Industry Sectors detailed in our book Focusing Change to Win. Each blog gives some of the key findings and a sample of useful tips. In this blog we are focusing on The Why and What of Change. Here are the other book sections we are highlighting:

  1. Why is this book important?
  2. How is your “What” connected to your “Why”?
  3. Why do people resist change?
  4. Why bother measuring change?
  5. How can implementing change gain competitive advantage?
  6. Is your organization thriving or surviving?
  7. How effectively are you communicating change?
  8. How can you lead to thrive?

 

 

How is your “What” connected to your “Why”?

We take an in-depth look at how our contributors improve their chances of thriving, by communicating in ways that build trust and engage people. For these contributors, communication must constantly focus on the Why of Change & What is Expected and what the change is not about. This is the Change Expectations Framework. It engages deeper understanding and helps everyone manage stress more effectively.
Note: You may think everyone does these three steps, you are probably wrong at least 70% of the time according to studies over the last 10 years. Here’s why it is even more important today. Most contributors (89%) say that their organizations change at least every 12 mths . These changes are driven by 3-4 simultaneous reasons for change . All these changes should have three things in common. What you expect people to:

  • Stop doing, (so that they can start doing new things)
  • Start doing, and
  • Continue doing

How often does your organization initiate change

Yet, this survey’s findings show that contributors rarely mention all three in the same contribution. Why is this important? It creates increased stress and potentially change resistance. It works like this.
Assuming we are always managing change with limited resources like people, money, technology and time, leaders have to manage the tension between these three elements of stop, start and continue. Then, after deciding the commercial need for change, leaders need the Emotional Intelligence to identify which groups and individuals are likely to experience unhealthy stress and resistance.
This underscores the need for leadership consensus on why are we changing. For many contributors, leader inconsistency fuels people’s natural resistance . The ever-increasing rate of change demands that leaders give clear and compelling reasons for employees to overcome their feelings of here we go again . Unfortunately, we conclude that too many leaders either ignore, or are unaware that change will be stressful for their peers and employees.

Contributors readily see the need for change to adapt, survive or improve. The world’s ever-increasing pace demands that leaders give clear and compelling reasons for employees to overcome their feelings of here we go again. That response begs the question: What can leaders do about this condition. What follows are some thoughts.
All those implementing change know in advance, to some extent, that a change will be stressful and that not everyone will be willing to engage. For example, people often work well under certain stress to increase productivity. But, under other circumstances, they are surprised at the stress that another aspect of change can induce. So, stress can be negative, positive or neutral. For example, passing in an examination can be just stressful as failing. The problem occurs when people are under excessive or prolonged stress – Unhealthy Stress. The challenge for change leaders is that stress is unique and personal. A situation may be stressful for someone, but the same situation may be challenging for others.

Action Points: Reducing Employees Stress to Manage Change Resistance

Most contributor responses indicate that their organizations change anywhere from daily to annually. These changes are often unique to the organization, the triggers for change, and how change is managed. Yet all change has three things in common.

The Three Common Elements of All Change

Defining your own change and how it is managed starts with the following:

  • Identifying what you expect people to stop doing, so that they can start doing new things
  • Specifying what you expect people to start doing
  • Confirming what you want people to continue doing, while continuing to coordinate and keep the organization running.

Focus on communicating constantly the why of change and what is expected for your change to be effective and communicate what the change is not about. This is the change expectations framework, which engages deeper understanding and helps everyone manage stress more effectively

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Ensuring Oilsands Project Success – Whitepaper

Authors: Brant Sangster, IMC (former Sr. VP Oilsands Petro Canada),Dr. Paul Clark, IMC (former CEO Nova Chemicals Technology, Board Member NRC, CCEMC),Dr. George Jergeas, Dept of Civil Engineering, University of Calgary, Nick Anderson, Senior Partner, PDS Group, Editor: Rolf Wenzel, IMC, Director Business Planning

Overview

Mobilizing armies of skilled labour from diverse locations and cultures, moving large equipment into remote locations in harsh climatic conditions and managing to budgets while costs are escalating make oilsands projects among the most challenging ever undertaken. Perhaps the most critical success factor  in managing such complex projects is establishing and developing productive relationships. This key factor is very difficult to measure yet is cited repeatedly as the number one reason for project failure. Consistently,  project  managers’  expectations  of,  colleagues,  teams,  subcontractors,  workers  and project  partners  are  substantially  different  from  what  they  actually  think  is  expected  of  them.    Such misalignments result in expected tasks not being completed in the way required for project success, tasks  being  completed  in  a  sub-optimal  sequence  or  excessive  time  invested  on  “low  return”  tasks. These  misalignments  cascade  into  scheduling  conflicts,  delays,  cost  overruns,  personnel  turnover, increased stress, safety and legal issues.
The take-away: New methods have been developed for the gathering and analysing of expectations from both the expectation originator’s and expectation receiver’s point of view. This enables the diagnosis of misalignments critical to project success, and facilitates the timely conversations required to align expectations and to keep projects on track before they become critical variables. Resource and competency gaps are exposed  and addressed. High achieving managers can be identified. A culture of communication, alignment and accountability can be measured and developed.

Listen to an introduction by Nick Anderson

CONTENTS

1.0 Oilsands Projects – What Makes Them Unique
2.0 Why do Projects “Fail”?
3.0 Expectation Alignment for More Effective Project Planning and Execution
4.0  Case Study – Large Construction Project
5.0 Project Teams as a Neural Network – The Foundation for a Culture of Alignment and Accountability
6.0 The ROI for Oilsands Projects

1.0 Oilsands Projects – What Makes Them Unique

The Opportunity

With over 170 billion barrels of recoverable reserves, the Alberta oilsands represent a unique opportunity for North America to achieve a greater degree of energy independence in a low risk operating  regime.    Total  oil  supply  from  Western  Canada  is  expected  to  grow  from 2.4 million barrels  per day  in 2005  to  over  3.6  million barrels  per day  (bbl/day)  in 2015,  an increase of 50%.  This requires an investment of between $94 and $125 billion.1 While  some  bitumen  reserves  are  accessible  using surface mining  techniques,  most of the recoverable reserves  are  deeper  and  accessed  using  Steam Assisted  Gravity  Drainage  (SAGD)  technology  that requires far less surface land disturbance. While not without  reservoir  risks,  SAGD  enables  operators  to expand  production  more  gradually  than  mining operations because the minimum economic size of a SAGD  project  can  be  scaled  down,  perhaps  even below 10,000 bbl/day.

 

Suncor Oilsands Plant

The Challenges
Size – These large projects are large, with capital budgets currently ranging from $250 million to $7  billion,  or  US$25,000  to  US$70,000  per  flowing  barrel.    Projects facilities range  in  size from10,000  bbl/day  to  over  100,000  bbl/day.      Every day  of  schedule  slippage  could  cost between $1 million and $10 million in lost revenue. Complexity  –  These  projects  are  characterized by  a  large diversity  of functional  areas  each with  separate  project  managers, budgets  and  schedules.    There  are  many  project  elements, requiring  a  long  build  schedule  with  the  possibility  of  multiple  EPCs  and  many  and  diverse suppliers and contractors.
For example: Designing and constructing a $3-billion oilsands project can involve the following:
(Why Cost and Schedule Overruns on Mega Oil Sands Projects?, George F. Jergeas, Ph.D., P.E.1; and Janaka
Ruwanpura, Ph.D., PQS2; Practice Periodical on Structural Design and Construction, ASCE / February 2010)

Engineering effort:

  • 3.5 million work hours at a cost of $100/h.
  • 40–50,000 design drawings.
  • 10–20,000 vendor and shop drawings.

Construction effort:

  • Typically runs at 5,000 work hours for each million dollars invested, i.e., 10–15 million man-hours at $85–$100 per hour for a $3 billion project..
  • Supported by 500–800 staff personnel.
  • Labor force of 10,000 workers with a turnover of 30,000 people. (Even using the lowest North American average estimates of replacement costs for $8.00/hr employees of $3,500, this equals a cost of $105 million!)
  • Organize order, store, and retrieve 80,000,000 material items.
Procurement and transport logistics challenges to a remote location can be  exacerbated by long lead  times  on  key  equipment,  increasing  the  risk  of  scheduling  conflicts  and  slippage. Personnel training, scheduling and logistics are complex and include continuous flights bringing workers in from Eastern Canada and elsewhere.   There are complicated communications lines among the functional areas, contractors, locals business and governments.  The  involvement  of  multiple  equity  partners  with  substantial  financial  interests  adds  another level of accountability and can be a bottleneck in decision making.  Partner communications can add significant project overhead and makes it more difficult to respond to change, or innovations arising mid-project that could benefit the project.
Climate – Harsh climatic conditions affect productivity, health and safety, and project costs, especially for workers unused to working in these conditions. Health & Safety – In addition to working in a harsh climatic environment, cultural and language barriers with foreign workers can affect safety.  High turnover and inexperienced workers pose dditional safety risks.
Labour – Availability and Productivity – As projects begin to ramp up again, the risk of shortages of experienced project managers and skilled labour may again increase.  Personnel retention was a major issue during the construction boom up to 2008.  The cost effective integration of aboriginal  contractors  requires  special  attention.    The  balance  between  union  and  non-union labour must be planned and managed.   Housing and the cost of living are expensive in the Ft. McMurray area. Workforce scheduling and logistics are a major challenge and there has been  lack of  cooperation among operators  in this area,  largely based on concerns around  losing personnel to other projects.
Environmental – Oilsands projects have become the centre of media attention in the past few years.  Thus, even the design and construction phases of these projects must demonstrate a proactive stance, rather than just compliance.
“In summary, future oil sands projects are going to be more complex due to both a set of external and internal factors interacting dynamically with each  other.  This  means  that  the  industry’s  ability  to  manage  socio-political, economic and technological fluctuations over a project’s life will be  critical.  This  is  not  an  advocacy  for  throwing  out  the  tried  and  true project management disciplines but learning how to use them in far more fluid circumstances”
(Richard Westney, Westney Consulting Group)

2.0 Why do Projects “Fail”?

“Insanity: doing the same thing over and over again and expecting different results”
Albert Einstein

The State of Oilsands Projects

During the 2005 to 2008 period, oilsands  projects were notoriously over budget and behind  schedule.   With  the  current  ramp  up  of  projects,  can  we  face  similar  cost escalations and labour shortages  in the coming years?
Randy Ollenberger, (BMO Nesbitt Burns Inc.), points to the expansion of  the Athabasca Oil Sands Project as it was the biggest project to continue construction throughout the entire market crash. But  rather  than  costs falling, they  continued to  rise.  If  there were great  savings to be had, they should have captured them. And clearly they haven’t,” he said.
Steve Laut, President, Canadian Natural Resources (05/21/10) fears that cost escalations may be an unavoidable outcome of the rush to get back into oil sands.
“There will probably come a point in time that people feel confident oil prices aren’t  going  to  fall  to  $30  [U.S.]  again  and  everyone  will  have  their engineering done more or less at the same time. So there’s potential that you could get some overlap in projects. Canadian Natural is already struggling with the lingering effects of the last boom, when triple-digit oil prices propelled a mad building scramble. That has resulted in operational problems at the first phase of its Horizon oil sands project, which Mr. Laut admitted has been “bumpy.”
A recent Booz Allen Hamilton report, “Capital Project Execution in the Oil & Gas Industry”, indicated that the majority of energy industry executives:
  • Are dissatisfied with project performance (40% of capital projects overrun) his level of dissatisfaction is the highest ever.
  • Agree  that  poor  project  performance  is  not  acceptable  when  the  market  expects predictability and strong returns.
  • Accept that they cannot afford to miscalculate project risks, yet they do not have a good grasp as to how to manage them.
According to Richard Westney, Westney Consulting Group,
“Everyone in the industry is aware of the major cost overruns and schedule  delays  associated  with  major  projects  today.  An  often overlooked  fact  is  that  these  overruns  are  often  announced  when projects  are  well  into  construction—long  past  sanction  and  at  a  time when traditional project risks have (or should have) been mitigated. How is this possible when conventional wisdom suggests that all project risks should  have  been  understood  and  under  control  by  this  time? Conventional project risk management is based on two assumptions:
• Good “front-end loading” ensures a high level of confidence in the estimate of time and cost at sanction.
• Project risks decrease with time and progress.”
Since it is not uncommon for projects with good front-end loading to experience major  overruns  well  after  sanction,  we  must  ask,  “What  is  missing  from  the conventional approach?”

Symptoms and Causes

The symptoms of “project failures” or significant negative variance from plan are obviously manifested  in  easily  measurable  parameters  such  as  budget  overruns,  lateness  and  safety issues. However, problems can start long before these measurements of tactical activity are possible. Jergeas  et  al5  point  out  that  the  trend  towards  project fast  tracking  can  result  in  appropriate planning time being traded for overly ambitious construction schedules which can result in more overtime  and  higher  materials  and  equipment  expenses.  In  addition,  inadequate  time  spent planning  in  areas  of  risk  management,  project  control,  communications,  organization, contracting, design, procurement, site layouts, utilities, commissioning and external stakeholder  management, among others, can result in a fundamentally misaligned project strategy. Conversation  with  oilsands  operators  and  a  review  of  the  2004  multi-sector  study  by PricewaterhouseCoopers  (PWC),  “Boosting  Business  Performance  through  Programme  and Why Cost and Schedule Overruns on Mega Oil Sands Projects?, George F. Jergeas, Ph.D., P.E.1; and Janaka Ruwanpura, Ph.D., PQS2; Practice Periodical on Structural Design and Construction, ASCE / February 2010
Project Management”,  among  the  top  reasons  cited  for  “project  failures”  were  issues  and misalignments in the following areas:
  • Late scope changes

    Nearly but Not Quite

  • Change in environment
  • Insufficient resources / Poor support
  • Poor communications
  • Poor project processes and controls
  • Poorly developed teams
  • Poor partnering strategies
  • Poor contracting strategies
  • Team turnover
  • Inadequate definition of stakeholders
Late Scope Changes – To what extent are scope changes the result of inadequate communication of  expectations  between  owner  and  EPC,  or  EPC  and  contractors?    At  the earliest stages of the project, inadequate specifications can be a root cause.  The owner may expect the EPC to have conducted a thorough review of specifications prior to start of drafting. Was this expectation communicated and detailed evidence of completion requested?   The later in the project these sorts of changes occur, the more expensive they become. Attempts to appease, accommodate or just to get things done means change orders or scope changes  are  too  readily  accepted  without  sufficient  impact  analysis.  This  situation  is  often compounded by having no firm and set date beyond which no further changes are accepted.   It is  reminiscent  of  Mr.  Creosote,  a  fictional  character  in  Monty  Python’s  the  Meaning  of  Life. Creosote  is  an  impossibly  obese  man  who  is  served  an  enormous  amount  of  food  in  a restaurant. After being persuaded to eat one more mint, he explodes in a very graphic way. The key error is the consequent layering of changes creates an almost blinkered approach of approvals or rejections while losing sight of bigger, end repercussions.
Changes in EnvironmentIt may be beneficial to ask the question, “How can we improve our  ability  to respond to  environmental  and other  changes”?   To  what  extent  could  improved communication of expectations mitigate these issues?  Have the owner and EPC clearly relayed their expectations of rapid communications from contractors and suppliers when circumstances change?    Does  the  project  have  a  change  management  plan  with  specific  communication protocols for managing crises?
Insufficient Resources  /  Poor  Support –  Supply  chain  logistics  are  both  critical  yet vulnerable aspect of oilsands project execution. It relies heavily on proper communication and tracking agreed and unmet expectations.    Shift scheduling and logistics optimization offer large opportunities for efficiency gains.  To what extent are the expectations of efficient and proactive communications  relayed  to  all  levels  of  the  project  structure?    What  mechanisms  exist  to facilitate this and ensure monitoring of logistics operations? Especially  lacking  are  those  inter-professional  expectations  which  don’t  really  specify  what  is being  agreed  to.  The  act  of  agreeing on  an  expectation  is  too  easily  accepted.  The problem emerges when the expectation’s Receiver doesn’t deliver what was expected by its Originator. The problems often lies when the Originator doesn’t ask the Receiver to state what evidence they think meets the given expectation. This  situation  is  often  compounded  under  stressful  and  changing  conditions  where  the ramifications of meeting the new expectation are not fully considered on existing commitments.
Poor Communications – The number of possible lines of communication in a project can be expressed as n2 – n, where “n” is the number of people assigned to the project.  Thus a 100 person project would have 9,900 possible communication links.   Regardless of matrix, project or siloed command structures, there are still many cross functional and contractor expectations that are not surfaced or managed and that impact project execution. These lateral links are so numerous and not so obvious that important connections for timely and  accurate  communications  are  missed.  Many  would  say  with  all  the  technology  now available, all those involved have access to what everyone else is doing or challenged by. The reality, as one Project Manager expected of a design engineer: “If you find out you can’t make your deadline, don’t email me – pick up the @#$% phone…” Communications technology has become a two- edged sword – efficient yet overwhelming. While  many  respondents  cited  poor  communication  a  significant  problem,  to  what  extent  are poor communications or processes a root cause of the other cited project failures?  Following are quotations gathered from participants in various projects:
1. “We could be better at identifying problems and their solutions before they actually occur.  We are too reactive and this slows us down”
2. “The way we allocate resources and feedback on their (subcontractors’) performance compounds problems in managing projects”
3. “People get so absorbed in what they are doing that Key Stakeholders are not actively involved. This has led to tension between them and the project team”
4. “We are reactive and respond too quickly to changes to understand the implications and impacts on other elements and groups”
5. “We don’t reuse what has been done before – “Reinventing the Wheel” is costly and takes time”
6. “Measuring the impact of what we do is too subjective and lessens our ability to stay within  budget”
7. ‘Cost overruns and missed milestones are too common and compounded by finger pointing”.
Some of which are directly attributable to expectation gaps:

Project Team Dysfunctions

Dysfunction #1: Absence of Trust
This occurs when team members are unsure what others really expect of them as opposed to what their company has committed to legally.
Dysfunction #2: Fear of Conflict
Teams that lacking trust are incapable of engaging in unfiltered, passionate debate about  key  issues.  This  causes  situations  where  team  conflict  can  easily  turn  into personal, veiled discussions and a retreat to pure self interest.
Dysfunction #3: Lack of Commitment
Without conflict, it is difficult for team members to commit to decisions, creating an environment  where  ambiguity  is  comfortable.  Lack  of  direction  and  commitment  can make project partners and teams disgruntled, fall into formal communication and lack of responsiveness.
Dysfunction #4: Avoidance of Accountability
When teams don’t commit to a clear plan of action, even the most focused and driven individuals  hesitate  to  call  their  peers  on  actions  and  behaviors  that  may  seem counterproductive early enough to correct a situation for the overall good of the project.
Dysfunction #5: Inattention to Results
Project team members naturally tend to put their own needs (ego, career development, recognition, etc.) ahead of the collective goals of the team when individuals aren’t held accountable. If a team has lost sight of the need for achievement, the project ultimately suffers.
The above dysfunctions are rooted in problems with aligning expectations.
(Adapted from Patrick Lencioni “Five Dysfunctions of a Team”)
“Expectation Gaps are like pot holes, the more you leave them the deeper they get. The impact of misalignment leads to projects overruns.” (Nick Anderson, PDS Group LTD)
Poor Project Process and Controls Execution – It is the daily execution using project process  controls  that  makes  the  difference.  Senior  management  can  be forgiven  for  thinking that if processes and controls are in place that they are being used diligently.   However, the early  clear  communication  of  specific  expectations  around  development  and  use  of  these systems is foundational to success. Increased complexity and changing dynamics in running oilsands projects means the industry has to pay more attention to the costs of misalignment.
Poorly Developed Teams – While projects of this size and complexity usually command the best available personnel, Alberta companies often have large experience gaps between senior managers and junior managers.   Bridging these competency gaps requires clear expectations communication  of  responsibility  not  just  tasks.    Then,  crucially,  conversations  must  align expectation originators with the expectation receivers, including deliverables. Only then can the originator effectively rate the receiver’s competence and performance.
Poor Partnering Strategies – Staffing for inter-partner communications, that add millions of dollars to the cost of a project, buffer the project teams from regular and ad hoc reporting and information requests.  The less work that is done up front in explicitly defining expectations in geographically remote and culturally different partners, the more cost in communications.  Far more  important  however  are  the  potential  for  delays  in  the  project  where  unexpected circumstances  need decisions  requiring  consent  from  partners.        These  may be  changes  in project  circumstances  or  opportunities  for  applying  improvements  or  innovation  with  potential positive economic impact on the project.
Poor Contracting Strategies – Failure to document performance guarantees and risk sharing  obviously  undermines  contractual  relationships.  However,  on  site,  it  is  really  about avoiding ever to having to use them.   As many say, “if you have to get the contract out then we really are in trouble!”. Partnering starts to fail when specific expectations aren’t communicated, agreed,  discarded  or  are  unresolved  to  avoid  using  these  contractual  devices.      Successful partnering is founded on: ”Getting personal to  prevent ever getting contractual”.
Team Turnover – Poor communication and alignment of expectations often causes of turnover.    When  expectations  like  budgetary  discretion,  scheduling  flexibility  and  safety protocols are not only agreed but managed to, employees may not wish to stay and face the consequences. This will be a major factor again if the industry goes back to its practices of the last boom in Alberta. Apart from cost and experience and project knowledge “walking out the door” from the project managers risk losing well  established relationships  both  within  and  outside the  team.  They  then  hobble their replacements with no clear commented expectations to help new team members get up to peed with the right people.
Inadequate Stakeholder Engagement – Oilsands project stakeholders are diverse, typically  including  owners,  EPCs,  contractors,  suppliers,  logistics  providers,  regulators,  local communities, local businesses, aboriginal communities, environmental groups and others. It’s  natural for those  planning projects  to focus on  project execution.  Yet  how  often  has  their apparent disregard of some stakeholders led to delays, scope creep and cost overruns?  Here the illusion of efficiency fails to take into account those that need to be onside for the project’s success.    This  then  creates  a  corrosive  element  to  relationships  when  stakeholders  feel disregarded.  By  the  time  Project  Staff  realize  the  need  to  align  they  have  an  uphill  battle  to convince these parties of there inadvertent lack of alignment. The key concern is: How many of these stakeholders and project staff will then be involved on subsequent projects. Mutual suspicion built up from one project bleeds over to the next project.
Summary
In summary, planning, whether “fast track” or not, still requires a clear concise and communication  of  expectations  by  stakeholders  along  key  aspects  of  the  project strategy.   While  this  paves  the way  for  successful  project execution,  simply  allocating the resulting tasks does not ensure success. Without project   manager’s expectations being  understood  and  “bought  in  to”  by  the  engineering  or  construction  domains, improved performance will not occur.   Fast Tracking methods of strategic planning and construction  risks  getting  ahead  of  stakeholder’s  ability  to  measure,  manage  and facilitate communication. New methods of more effective communication and alignment of  critical  expectations  are  needed  to  cope  with  this  decade’s  accelerating  project dynamics.

3.0 Expectation  Alignment  for  More  Effective  Project Planning and Execution

You Can Only Manage What You Can Measure

Effective interpersonal communications is  a  recognized  cornerstone  of successful  project  management.    Why then  is  it  so  metric  and  data  starved? How  can  we  manage  what  we  cannot measure?
Many people who run projects will tell you:
“Building the thing is not difficult compared  to  managing  all  the  people involved”
So,
  • How do we develop measurable ways of working more effectively?
  • How do we assess people’s expectations  of  others  with  those  others have of them
  • How can we help people be more aligned and focused
  • How can we drive performance discussions  between  groups  and individuals  on  their  expectations  and assumptions that result in:
o Specifying clearer performance criteria against which individuals/groups will be measured
o Removing expectations that are non-value added and not strategically aligned
o Identifying significant issues to address for project advancement
o Creating an accountability framework

The AlEx™ Expectation Alignment Methodology

The AlEx™  Expectation  Alignment  methodology  is  a  key  driver  of  change  which  accelerates alignment  and  tracks  the  development  of  working  relationships.  Such  tracking  includes:
  • Distractions that impact work loads
  • Misaligned expectations which reduce flexibility, risk rework and cost overruns

    Human glue

  • Factors that reduce cross functional competitiveness
  • Misalignment with organizational principles and strategies
  • Productivity issues between managers and their staff
  • Quality of interpersonal communication
  • Integration of new team member
  • Performance tracking & management
  • Recruitment & talent management
The impact of this approach is:
  • Insurance against projects delays
  • Faster project execution
  • Better productivity
  • Improved employee retention
  • Attracting people who are naturally better aligned
Essentially these benefits accrue when all people understand:
  • What is expected of them
  • What they can expect from others
  • How well they are strategically aligned
  • How their performance is measured and compensated
  • What they can stop doing
  • What they need to focus on
  • What information and resources can be used to achieve their goals
  • How they are going to be supported and coached

How AlEx™ Works

Using the AlEx  Easy Entry™ web application, individuals  identify  their  expectations  of  others and what they think is expected of them. AlEx™  is  then  used  to  analyze  content,  quantity,  and quality of the Expectations generated. AlEx™ Cross-Hairs Alignment Tool™ provides targeted data pictures of groups and one-on-one relationships as shown on the right.
For  example,  the  relationship  between  Tom and Cliff  looks  aligned  if  you  only  look  at  Tom’s expectations of Cliff (13) and what Cliff thinks Tom expects him (12). But, Cliff’s expectations (22) & What Tom thinks Cliff expects of him (4) tells a different story. Users are then shown how to use their AlEx™ Cross-Hairs Alignment Tool™ to “rifle-in” on data  to  prioritize  which  alignment  meetings  are  really  needed.  Then  users  meet  and  decide which of their expectations are:
  • Discards
  • Unresolved
  • Agreed
This ability to “rifle-in” on key issues before they cause entrenched discord is much like “clash identification” in BIM (Building Information Modeling).
AlEx™ is the “human cousin to BIM”
Dick Ortega, President, Alternative Mechanical
Building Information Modeling (BIM) is the process of generating and managing building data during its life cycle[1]. Typically it uses three-dimensional, real-time, dynamic building modeling software to increase productivity in building design and construction.[2] The process produces the Building Information Model (also abbreviated BIM), which encompasses building geometry, spatial relationships, geographic information, and quantities and properties of building components.

AlEx™ Outputs

1. Distraction Index
The Distraction Index identifies which individuals  or groups are aligned or distracted from achieving strategic goals:

Closing the Distraction Gap

  • Aligned,  and  Doing  Things  that  are  Expected —  expectations  and  assumptions  of  these expectations are in balance.
  • Distracted,  and  Doing  Things  that  are  Not  Expected —  individuals  are  making  incorrect
  • assumptions about what others expect of them
  • Distracted and Expecting Things that are Not Done — expectations exceed assumptions of those expectations.
 

Designers & Owners Tension Ratings

2. Tension Ratings

Expectation originators rate each of their expectations on a scale from High (project critical) to
Low Tension if an expectation is not met. Tension rating filtering enables users to see how well they are aligned
in terms of stress and the importance others place on different areas of the construction process.
3. Cross-Hairs Communication Channel Analysis
Un-Channeled
In a construction project, groups are often expected to change who they communicate with and about  what.  If  for  example,  the  General  Contractor’s  Project  Executive  is  expected  to  work closely  with  the  Chief  Superintendent  to  adopt  Lean  Construction  practices  to  meet  Owner expectations and they d 

Misaligned Core Group

o not have any expectations of each other! Conversely, if the Design Engineers  now report directly  to  the newly appointed Owner’s  Engineer and  not  the  Owner’s Facilities Manager then you would not want to see people still having expectations of the GM.

4. Cross-Channeled
Medium levels of expectations are often needed between different professions and trades as the main construction phase begins. This is especially true in Design-Build Projects
Highly-Channeled
High levels of expectations are needed where people work in the same function or project, e.g. Owners and EPCs.
5. Dealing with Change
Changing project circumstances require timely responses. AlEx™ is a real time system that enables adaption of existing or creation of new expectations to handle change.  E-mail updates of  such  changes  can be automatically  broadcasted.   AlEx™  has  adjustable granularity,  i.e.  it can  deal  with  high  level  expectation  alignment  through  to  execution  level  task  alignment, depending on the changed circumstance.
6. How Does AlEx™ Integrate with MS Project™ and Other Project Management Systems?
AlEx™ acts as a project management “front end” to keep existing project reporting systems updated with not only task completion status, but also with changed expectations required by changing internal or external circumstances.   Thus expectation alignment can be maintained without having to change pre-existing reporting systems. The interface between AlEx™ and existing systems is done via scheduled batch file updates. Thus  even  if  the  project  “playing  field”  changes,  the  benefits  of  aligning  team  members  are realized  continuously  throughout  the  life  of  a  longer  project  using  existing  reporting  systems. Adding  AlEx™  can  make  existing  project  management  systems  more  than  just  dashboards, they can become navigation systems, to keep the project on course as circumstances change.

4.0 Case Study – Building Construction Project (See Case Study)

Symptoms
This large construction firm manages and constructs large projects around the world. Some of their most complex work is on hospital projects. In  this  case,  the  number  of  change
orders, RFI’s (Requests for Information) and building decisions awaiting government  regulatory  agency  approval had  pushed  a  $500  million  hospital project into crisis.
The owners and prime contractors were faced with escalating change orders brought on by a number of factors including drawing quality, owner groups changing their specifications and a series of contractual changes. Consequently, the overall contingency fund for a three hospital project was being depleted at an accelerated rate.
Relations between owners, engineering firms, architectural design professionals, subcontractors and the general contractor had become strained.
The leadership group representing the major players became increasingly concerned about the ineffectiveness of OAC meetings (Owner/Architect/Contractor), and the cost of having so many rofessionals/consultants on hand, all charging professional level hourly rates.
Diagnosis and Therapy
The AlEx™ Expectation Alignment methodology was employed with the following approach:
  • Facilitation of meetings with each of the main group’s leaders to elicit their perspective on the key issues and what they wanted to be better aligned on with other groups/individuals.
  • Development of consensus of six key issues or “components” on which all 7 groups (a total of 35 people from 17 companies) agreed would require alignment
  • Coaching of all these players in generating expectations for each of these components (within and between groups)
  • Providing analysis and feedback to the leadership team, isolating several key initiatives.
For example:
  • Aligning OAC representatives to focus on key initiatives in each of the three projects
  • Setting up structured coaching within owner, general contractor and architectural firms
  • Aligning the change order process across the three projects
  • Accelerating the decision to replace the incumbent architects and help integrate their replacement
  • Aligning three architectural firms on fostering better co-ordination and common design policies
Outcome
The leadership group recognized the following tangible benefits from applying the AlEx™  system:
  • Cost hemorrhaging was stopped.
  • The project was completed on schedule.
  • There was no post project litigation among the 17 organizations involved in project planning and execution.
Other intangible benefits noted by the client:
  • Created a more productive environment for all of our building Partners Reduced or eliminated conflicts of all kinds by improving the way we communicate with each other
  • Reduced schedule blocks and re-work, thereby maintaining the approved construction  schedule
  • L ed the way for our partners (Client, Design Team, Inspection Agencies, and Subcontractors) in conducting business in a fair, open, and trusting way as the means to eliminate profit erosion, conflicts, and claims
  • Utilized “Partnering” as the means to accomplish our initiatives In a “design-build” environment which included a government owner, we were able to resolve several major conflicts using AlEx™ to expose hidden and unspoken expectations in “real time.
  • Ongoing communications became much more interactive and without conflict.
  • Tools from our partnering sessions are long lasting were used by all parties almost daily to insure the success of each stake holder. A reduction in lost time and resources resolving “festered” conflicts, because most were resolved before they reached such a state.”

5.0 Project Teams as a Neural Network – The Foundation for a Culture of Alignment and Accountability The Project “Brain”

Consider each team member a neuron in a “Project Brain” and the lines of expectations with other team members as synaptic connections. A one  way  expectation  will  be  a  weak  synaptic connection

Project Synapses are essential to neuronal function: neurons are cells that are specialized to pass signals to individual target cells, and synapses are the means by which they do so.

until it is acknowledged and accepted by another neuron.The AlEx™ expectation alignment process facilitates  and  measures  the  creation  of aligned expectations  so  the  Project  Brain  grows  and learns to better able to handle change. Thus,  like  brain  plasticity  now  being  discovered  in  humans,  the  Project  Brain  will  adapt  to changing circumstances by discarding synaptic connections (fulfilled or dropped expectations) or making new connections (new or altered expectations).The Project Brain is effectively self-diagnosing, exposing the squandering of energy (on unnecessary tasks) or resource deficiencies (lack of materials, knowledge or support).  It can also regulate the release of hormones to stimulate action (tension ratings).

Tools Facilitating a New Project Execution Culture

We have seen how one of the most important aspects of project management, expectation alignment, can now be measured and managed.  However, a toolkit and system to enable this does  more  than  measure  and  manage,  it  promotes  a  culture  of  communication  and accountability. Aculture of accountability is fostered  by AlEx™ because it ensures team members gain a feeling of control over what is expected of them but also that their expectations of others are understood  and  evidence  of  task  completion  documented.      As  the  entire  AlEx™  process requires more effective communications, team members must incorporate it in their regular work activity.
Competency Development

Like any habit, coaching and repetition are key factors in adoption. Initially, facilitated expectation  alignment  sessions  are  combined  with  training  on  the  web  input  of  expectation parameters.    Periodic  monitoring  of  alignment  progress  then  helps  ensure  the  most  efficient adoption  of  this  methodology.      Corporate  internalization  of  the  system  is  accomplished  with relatively  simple  “train  the  trainer”  sessions  that  enable  provision  of  in-house  facilitation  and monitoring services. AlEx™ identifies  communications  weaknesses  among  managers,  where  coaching  may  be needed, thus strengthening the project team going forward.
Optimized Resource Allocation – Top Down and Bottom Up
For an improved accountability culture to take root, it must be not only top down and bottom up but  omni-directional.    It  takes  root  because  expectation  originators  are  accountable  to  the expectation  receivers  to  ensure  they  have  the  required  competencies  and  tools.  This  is  the neural connection that builds the Project Brain’s capacity because people explicitly know:
  • What leaders expect of them (typically 70% of leaders’ expectations are either not known or understood by those executing the project)8
  • What team members expect of their project leadership.

6.0 The ROI for Oilsands Projects

Sources of Payback

Adoption of any new process must have a return on investment. While Expectation Alignment has  been successfully  employed midstream  to  “projects  in  crisis”,  it’s  highest  ROI  is  realized when  used  in  real  time  to  diagnose  and  address  communications  weaknesses  and  enable proper project planning and execution. Reviewing our key sources of failure, we can now see where payback can be expected applying Expectation Alignment:
Project Planning – Early alignment of all stakeholder expectations avoids expensive surprises and delays. Alignment facilitates “faster track” planning while reducing the problems of rushing to “Get on with it”, then paying the price later in areas ranging from design, project control and procurement.
Minimized scope changes – The owners’ expectations of the EPC  to have conducted a thorough review of specifications can be conveyed in a very detailed manner using Expectation Alignment.  This can avoid delays due to RFIs and change orders on critical path items.  With delayed revenue costing millions of dollars per day, the investment in expectation alignment can payback in a single avoided change order.Expectation alignment can facilitate  efficient assessment and incorporation of innovation that may  have  a  significant  long  term  benefit  to  the  project  economics.    This  is  accomplished  by enabling faster alignment and decision making among multiple project partners.
Change in environment – Even with a change management plan in place, a methodical and efficient way to incorporate new and discard old project expectations can mitigate costs by:
  • Improving response time,
  • Discarding activities quickly
  • Refocusing project teams to the new realities
Resource and support issues- – Early definition of resource expectations all the way down the chain of command can avoid costly delays and expenditures.  Similarly, competency gaps
can be identified sooner by engaging in expectation alignment processes.
Improved communications – With numerous stakeholders involved in planning, financing, permitting, engineering, procurement, construction, commissioning and operation of an oilsands asset,  static  definitional  documents  such  a  project  charters  and  conventional  project management  tools  are  not  designed  to  manage  thousands  of  changing  expectations. successful  project  execution  rests  on  agreeing,  discarding  or  identifying  the  unresolved. Expectation alignment methods identify managers who are especially strong or weak at communicating with their teams.  Coaching or other remedial actions can thus be undertaken and the results monitored. Employing Expectation Alignment in materials supply chain and personnel scheduling / logistics stakeholders can have big paybacks in avoided scheduling problems. Improved  project  processes  and  controls  –  Expectation  Alignment’s  regular  and measurable  process  of  developing  and  agreeing  project  expectations  are  taken  to  a  level needed  for  a  given  project.    Unlike  project  reporting  which  can  often  identify  symptoms, Expectation  Alignment  tools  also  make  accountability  for  task  execution  highly  visible. Expectation Tension Ratings may also reveal important tasks that are not necessarily on the critical path but can have huge ramifications to project schedules or budgets.
  • Late scope changes
  • Change in environment
  • Insufficient resources / Poor support
  • Poor communications
  • Poor project processes and controls
  • Poorly developed teams
  • Poor partnering strategies
  • Poor contracting strategies
  • Team turnover
  • Inadequate definition of stakeholders
Stronger teams The Expectation Alignment process demands that Expectation Originators ensure  that  Expectation  Receivers  have  the  competency  and  resources to  complete  the required  tasks.      In  situations  where  senior  managers  are  working  with  junior  personnel, assumptions  are  often  made  on  their  level  of  process  knowledge  and  industry  practices. Expectation Alignment addresses these issues by facilitating the alignment conversations that reveal experience gaps early enough to develop people and avoid later termination.
Stronger partnering strategies – Early definition of equity partner expectations among all key project themes and issues can be achieved using expectation alignment.   This can reduce inter-company  communications  staffing  requirements,  but  most  importantly  accelerate partner decision making when circumstances change or opportunities arise.
Improved contracting strategies – Incorporating  subcontractors and  key suppliers  in the Expectation Alignment process often reveals owner expectations and other stakeholders are not captured  in  specifications  and  contracts,  yet  play  a  significant  part  in  them  being  effective. Diagnosing and addressing these issues avoids later conflicts and delays.
Retention of talent – Again consider the 5 key” Project Dysfunctions”. ( Absence of trust, fear of conflict, lack of commitment, avoidance of accountability and inattention to results). Getting teams  participating  in  facilitated  expectation  alignment  sessions  creates  an  objective assessment of  team  stressors  and progressively  builds  a  more robust and  productive  project team culture. Based  on  this  foundation,  Expectation  Alignment  becomes  an  effective  tool  to  getting  new people up to speed and address competency gaps before their credibility is damaged.
Better  stakeholder  engagement while  inclusion  of  all  stakeholders  is  an  obvious apparent  remedy  to  avoiding  later  project  problems,  the  explicit  definition  of  mutual expectations,  especially  of  external  stakeholders,  can  yield  big  paybacks.  For  example, proactively  establishing  a  local  community’s  expectations  before  major  decisions  are  taken builds inclusivity and provides a more objective basis with which to resolve later conflicts and political  changes.    Projects with  international  partners  can  address cultural and other barriers with explicit expectation alignment methodologies.
Summary
In summary, where delays are measured  in millions of dollars a day, improving  the  speed  and  agility  of  construction  has  been  the  “holy  grail”. This pursuit encourages putting in place more controls and systems which often  fail  to  adequately  cope  with  increasing  project  complexity  and dynamics.  Effective  decision  making  needs  the  marriage  of  authority  and accountability  on-site,  not  its  divorce  to  some  remote  decision  maker. Simple, methodical alignment and monitoring of expectations reinforces this marriage to yield very tangible savings in time and money.

Great, but how can this help me?

This is probably the  first thing on your mind after reading this Blog.   How about asking us?  The first call is free!  Just email me to set it up.  Don’t wait, get PDS working for you!. If our conversation leaves you needing more, we offer at a reasonable fee telephone and video coaching on change, alignment, and executive performance that improve the bottom line.  If that still doesn’t do it, we’ll work with you on a solution.

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For Help in Getting Your People on the Same Page
Nick Anderson, Senior Partner, PDS Group LTD
Ray Plamondon, PDS Group (Western Canada)
Rolf Wenzel
Ian Murray & Company Ltd.

direct 403-875-3310  fax 403-444-2008
www.imcprojects.ca

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© Copyright All Rights Reserved, IMC & PDS Group LTD and Walk the Talk – A Blog for Agile Minds, [2010-2011]. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Nick Anderson, PDS Group LTD and Walk the Talk – A Blog for Agile Minds with appropriate and specific direction to the original content.


Getting People on the Same Page – Seven Leadership Challenges

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Like most consultants, we are often accused of borrowing the clients watch, tell them the time and then hand it back with a bill………So, given the threats to our economy, it’s a statement of the obvious. We live in turbulent times… only this time what follows is free.
I got to thinking what are the challenges of leadership in the times we are living in:
Some years ago I noted this quote:
Business is now so complex and difficult, the survival of the firm is so hazardous, in an environment increasingly unpredictable, competitive and fraught with danger, that their continued existence depends on the day-to-day mobilization of everyone’s intelligence”
(Konosuke Matushita, founder of Matsushita Electric)
It struck a chord…to mobilize everyone’s intelligence… for regular listeners you will recognize a theme in our work at PDS…releasing and focusing people is still a crucial ingredient to survival and sustained success

So, my focus in this blog is theSeven Challenges of Leadership in Turbulence

OK. I know you well enough by now to know there’s a core to these challenges…
Spot on….it’s Bravery…
Bravery is the capacity to perform properly even when scared half to death.”
Omar N Bradley
The first step “walk and talk – – – the same talk” constantly. Alignment between attitude, philosophy and actions is key!  That consistency is hard to find, particularly since producing a payoff in change is often more about emotion and intuition than it is about analysis and logic.
Where’s the bravery you ask?
Try making emotional and intuitive decisions which may or may not be born out by analysis and logic! Yet I like, Peter Senge’s viewpoint:
“high levels of mastery….leaders cannot afford to choose between reason and intuition, any more than they would choose to walk on one leg and see with one eye”
It’s that outward calm of seeing a swan glide across the water, yet below the water line…furious paddling.. It’s about not losing your head those around you are running around like chickens with their heads cut off…..what are we going to do….
The bravery comes to challenge how your company operates, its implicit beliefs and philosophies (e.g., The unspoken creed…once in automotive always in automotive).  Your culture can create its own distractions which interfere with what seems right, intuitive and obvious.   Many times, discussing this tension is repressed so that “we don’t take our eye off-the-ball,” or so we don’t offend others.  Consequently, leaders often focus on the seemingly “urgent” and let the critical issues slide.   They take refuge in “safe” financial performance targets that can’t be easily disputed.  These targets rarely support desired behaviors or intuitive outcomes.
Yet there are automotive dependent manufacturers in West Michigan that are wondering how to “keep it shiny side up!”
So in this fog of war, where do leaders look to survival?
If you look at successful companies, they have varied strategies, structures and systems.  However, their leaders do have something in common.  They share surprisingly consistent philosophies.
These successful leaders have moved away from over reliance on very formal ways of running their organizations (like articulating strategies, building structures and developing systems).  They have moved toward using more organic ways of managing (like engaging people in defining a purpose, implementing through necessary and defined processes and developing people).
So what does this point out?  It goes to the root of why so many change initiatives fail (60% +) even after overdosing on business re-engineering and other scientific management techniques.  Many Leaders manage what is easy to manage (like managing numbers and not people).  They’ve been trained in the scientific disciplines.  They forget they are managing an “organism.”  They dismiss the small and gradual steps associated with real change for grandiose strategies
So, let’s put this into perspective.  Successful leaders recognize that an organization’s purpose is more important than short-term outcomes.  Why?  Outcomes change – the purpose does not!  Their focus is on how they can create committed members of a purposeful organization.  Putting purpose above outcomes, allowing new improved outcomes to take precedence and promoting different things to be done takes bravery.
Why is bravery so important?
It takes bravery for leaders and executives to address seven critical challenges.  Without question, addressing them is about not acquiescing to “legacy tendencies but about incorporating “what now works” into the development of “tomorrow’s legacies”!  Bravery is about doing “different things,” not about making excuses as to why you can’t do different things.
Getting above the white noise of excuses is not for the faint hearted….getting up with clamor of resistances and fear
Where do we start with these challenges? Is there a sequence or are they inter-related?

Have you got Leadership Testicular Fortitude

1. Embedding Purpose

Where are you on the continuum from Undefined or Conceptual to Clearly articulated & translated?
So, you’ve written and articulated the corporate purpose!  But, do the troops actually understand what this means to their everyday behavior and actions?  So often the organization states its purpose without regard as to whether or not it has created any ownership in that purpose.
Essential Questions:
  • How will you gain widespread organizational support for your purpose?
  • How will you ensure new activities, actions and behaviors invigorate your purpose?
  • How will you ensure your expectations are aligned with what people assume is expected of them?

2:  Removing Distractions

Where you on the continuum from Unidentified to  Identified and Managed Distractions?
There are always distractions that deflect an organization from its “appointed” tasks.  If these distractions go unidentified, they grow stronger. Distractions don’t just miraculously disappear. The longer they last the more they clog corporate arteries. Executives need to lead the “charge” in identifying and eliminating distractions.
Essential Questions:
  • How will you convince people to dismiss actions, operations and processes which stimulate doing old things?
  • How can you eliminate duplicate processes and reports that slow the organization down?
  • Who will oversee the distraction-elimination process; and, what authority will they have?
I can see how that would help but does this really get over the fog of war…that we face today?

 

Getting People on the Same Page

3:  Aligning Organizational Expectations

 

Where are you on the continuum from Defused & Misaligned to Focused & Aligned Expectations?
Over and over again, employees say,
“I wish someone had told me exactly what was expected.”
Have you ever considered that others’ assumptions of “what is expected” might be counterproductive to your purpose or outcomes?
“Are people doing what you expect or what they think you expect?”
Essential Questions:
  • What are the key components that reveal your organization’s direction and success?
  • How will you translate these words into actions, competencies and behaviors that can be managed?
  • How will you measure the degree of alignment with your purpose, and what evidence of alignment are you looking for?
Doesn’t this demand more from a leader than just stating the facts?

Making clearer emotional connections

“Its alarming how one individual can undermine a change simply by being out of touch with intuition and empathy.  One of the most overlooked, yet common ways, leaders fail albeit unintentionally, is not to express appropriately, candidly and consistently what they feel as well as what they think. This is known as unintentionally ambiguous behavior which gives gives mixed messages. Next to aggressive behavior ambiguous behavior can cause the most tension for sellers and buyers alike” (Adapted from Robert Cooper’s book, Executive EQ.)

4. Creating Differentiation

Where you on the continuum from Competitively Vulnerable to  Differentiated & Own Your Niche?

If you feel like you’re the same in the marketplace, odds are that’s how the customer sees you.  As a leader, you are responsible for creating a climate of differentiation.

Essential Questions:
  • How will you ensure that customer contact people and others connect with one another to develop differentiable approaches?
  • How will you measure the degree and profitability of differentiation?
  • How will you leverage differentiation to lead your market place?
I can see how these first four create a platform for success…but how do leaders get this to stick and not just be another “flash in the pan”?

5:  Coaching Strategically 

Raising the Bar

 

Where you on this continuum from Coaching being Isolated & sporadic to Cascaded & Consistent throughout you organization?

We know, we know …. your people coach! The real question is, do your people coach with the right intensity and frequency to replicate successful behaviors? Or, is coaching infrequent, informal and isolated?
Essential Questions:
  • What will you do as a leader to establish your coaching cascade? (Starting with you, of course)
  • What is the right intensity and frequency of coaching needed under present competitive conditions?
  • How will you know that coaching is effective?
6:  Replicating Success
Where are you on this continuum fromUsing Lagging Indicators to Using Leading Indicators to replicate success?
The words, “best practice” seems to have permeated the corporate world.  Your people undoubtedly have their own practices of choice, honed by years of personal experience.   Often corporate rewards go to these people rather than to those who demonstrate the “best practices” that everyone can adopt and benefit from.
Essential Questions:
  • What will your real best practices look like?
  • How will you tie best practices to behaviors which can be evidenced and replicated without alienating the productive, “lone rangers?”
  • How will you use your “language of leaders” to make managing easier and more measurable?

7:  Rewarding Change

Where you on this continuum fromHistorical & Slow to Related & Responsive when it comes to Rewarding Change?
If the recognition and reward systems of your company run on “legacy,” it will only encourage doing things differently, not “doing different things!”   To change, you need to consistently reward the new behaviors, not the “reward legacies” of the past.
Essential Questions:
  • What proportion of people’s compensation should be tied to adopting the new behaviors?
  • How will you measure and reward those who support your purpose?
  • How will you “raise the bar” so that over time people demonstrate excellence in the new behaviors?
Where do you go from here?
Ensure that your “walk and talk” are consistent.  This relates to your language, how you reward excellence, how you coach and how you react when things go wrong!  Bravery means displaying an attitude of distinction.
Create a cascade of conversation and coaching that gets above the “white noise” of legacy…..that’s doing different things!
Align the expectations of the organization. Bravery is found in exposing misalignments and distractions for immediate correction.

Tip of this Blog

Look at your team/colleagues…whose up for a fight?
He that outlives this day

He that outlives this day

“He that outlives this day, and comes safe home,

Will stand a tip-toe when this day is nam’d,
And rouse him at the name of Crispian.
He that shall live this day, and see old age,
Will yearly on the vigil feast his neighbors,
And say ‘To-morrow is Saint Crispian.’
Then will he strip his sleeve and show his scars,
And say ‘These wounds I had on Crispian’s day.’
Old men forget; yet all shall be forgot,
But he’ll remember, with advantages,
What feats he did that day. Then shall our names,
Familiar in his mouth as household words”
(William Shakespeare, Henry V part of his speech before the Battle of Agincourt)

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Great, but how can this help me?

This is probably the  first thing on your mind after reading this Blog.   How about asking us?  The first call is free!  Just email me to set it up.  Don’t wait, get TCA working for you!. If our conversation leaves you needing more, we offer at a reasonable fee telephone and video coaching improve bottom line results.
If that still doesn’t do it, we’ll work with you on a solution.

__________________________________________________

_____________________________________________________________________________________________________
For Help in Getting Your People on the Same Page
Nick Anderson, The Crispian Advantage

  E-mail I Web I Linkedin

© Copyright All Rights Reserved, PDS Group LTD and Walk the Talk – A Blog for Agile Minds, [2010-2011]. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Nick Anderson, PDS Group LTD and Walk the Talk – A Blog for Agile Minds with appropriate and specific direction to the original content.

Leading Competitive Differentiation

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Last month we looked at competitive differentiation and emphasized the importance of Competitive Value Discovery as fundamental. It helps you discover value potential over your competitors. Finding value that the Customer had never thought of before is competitively differentiating. Also, whether it’s your existing customer or you are trying to secure a new client, they always weigh your value against your competitors’. Focused Value Discovery helps you gain greater control over what they weigh, how they weigh it and, as importantly, what the competition is doing in the same regard so that we can counter such tactics. So, if we have far better intel and a better sense of the client’s changing priorities we can work both offensively and defensively to influence their Decision Guidelines.

In sum, you need to gain the high ground

What have you chosen for us this month?

This month I want to explore why planned and focused value discovery is vital to creating and implementing a successful sales strategy. Aligning where you are going with your resources gives you the best chance for creating new or additional revenue sources. This means being competitively clear about how you are going to choose the products (or services) you want to build.  For instance:

  • Build the product you want to build,
  • Market the product you want to build,
  • Sell the product you want to build,
  • Service the product you want to build
  • Build the next generation

Determining where to differentiate based on market conditions is a strategic value conversation. You have to know your products as well as you know your competitor’s. Then determine strategically where competitors are most vulnerable and how to deliver those messages. You must regularly test your premise with the customer…

How easy is it to find out how your competitor is differentiating themselves?

Not easy! Sure, hard product functionality is on their website – that’s the easy bit. It’s difficult because most think each competitor is static and consistent – but they are not! Many competitors don’t even behave the same between their different regions or divisions. For example, a competitor can be your partner in one geography, yet be your competitor in another. Typically, this occurs in IT. So, what they do in Idaho is often very different than what they are doing in Chicagoland. With one client, we helped them find out that a technology partner was in fact competing against them using two strategies. The first was in schools districts and the second in State Government. They were losing 8/10 sales to them. After we determined this we helped them reverse that condition.

Why do so many companies fail to recognize such competitive strategies?

Because they don’t have the focus, processes and ability to read their competitive environments. Such signals are not easy to read: they are weak ambiguous, and need deciphering. Only a systematic and aligned process can decipher competitive signals early enough to make a difference.

It is difficult. First, top management is never close enough to the market. Second, some top executives can’t see competitive reality. Somehow they become insulated from competitive reality by relying on intelligence that is invariably biased, subjective, filtered or late.

By the time most executives get evidence of changes in their markets, they have already lost touch with customers, technology, competitors, suppliers, government and the other forces operating to squeeze their profits.

The question is, if you do nothing, what are the competitive consequences? Without taking specific preventive measures, such as ensuring that top managers consider competitive information in making decisions, companies will be hit on the head by change – time and again.

You may be thinking, who has the time to continually and systematically identify such signals early? Who has the expertise to attempt to decode all of them? The answer is: Your people – those who are in daily touch with the competitive arena.

Survival depends on competitive agility when facing changes in the environment by:

  • Continuously moving on three fronts – content, context and process
  • Being unpredictable and so easily identifiable to your competition
  • Being experimental

To compete in unstable markets you need to be competent in two things:

  • Identifying and understanding the competitive forces at play and how they change over time, linked to
  • Mobilizing resources to respond competitively

How do you get this flow of competitive intelligence to decision makers?


The Five Aspects of Competitive Strategic Change

Our uncertain environment means strategic change involves parallel streams of activity.  There is no easy logic; It’s more like brewing a culture– like beer. It’s a difficult complex process where a manager’s ability to cope with ambiguity is paramount.

It’s not surprising then that higher performing firms  handle five interrelated aspects of strategic change better:

1. Assessing the Competitive Environment
2. Leading Competitiveness
3. Linking Strategic & Operational change
4. Learning Competitively
5. Orchestrating Competitive Change

Let’s look at the first of these five.

1. Assessing the Competitive Environment

The firm has to be an open learning system and not reliant on one specialist function.

As Romme (1989) puts it:

“There is the problem of not only environmental “sensing”, but also “sense-making””And sensing tends to be by individuals whereas sense making nearly always involves collective processing…

Successful competitive sensing and sense making is  requires:

  • Key people to champion assessment techniques which increase openness
  • Both structure and culture to encourage environment-facing behaviors

Even with these factors are present there is no guarantee anything will change without actions which stabilizes and drives this assessment capacity forward.  .

Presumably, this means leadership style has to change?

2. Leading Change

I agree, it’s not is not just ensuring that the environment is understood; the vital need is to ensure that the organization learns and acts on new information that requires courageous leadership. The leadership challenge is that unpredictability makes the prospect of greater control remote.  So, big initiatives in themselves are of limited value and may well be dangerous.  Paradoxically, effective leadership relies on the gradual and modest.  This includes assessing, for instance, through “problem-sensing” and “climate-setting” management can assess the political implications of a competitive strategy. Effective leadership relies on shaping a long term process rather one direct initiative. These processes have to encourage analysis and actions which are sensitive to changing circumstances.

Competitive research suggests that leading an organization through change does not imply reliance on one leader.  Great emphasis in those organizations studied was placed on:

  • Creating a broader notion of collective leadership at higher levels
  • Embedding a complimentary sense of leadership and responsibility at lower levels

Leaders need to be “Radical Gradualists,” knowing where they need to go using incremental and unspectacular steps.
It involves integrating competitive actions at all levels.

Building a climate for leading change also needs to raise energy levels and set new directions. The conditions needed are:

  • Showing why the changes are needed
  • Building the organizational capabilities to mount the change
  • Establishing an agenda which sets direction, visions and values

What’s the next challenge for becoming more competitive?

3. Linking Strategic & Operational Change

The cumulative effect of separate acts can be powerful.  As Pettigrew & Whipp puts it:

“Translating strategy into operational action does not occur by a neat sequence of steps to a logical outcome; it may include…iterative actions  in order to break through ignorance or resistance; it often requires…aborted efforts and the buildup of slow incremental phases of adjustment which….allow short bursts of concentrated action…”

You need to focus on:

  • Opening up people to reach closure on what worked in the past and reinforce the changes that need to be made
  • Sustaining speed, intensity and momentum of the process
  • Recognizing that re-formulation of the strategy will occur – Set the expectation that you can’t to get it right first time
  • Translating strategic intent into operational reality – WIIFM

Then, new knowledge and insights gained during implementation of a strategy can be captured, retained and disseminated. So, replicate success and avoid failures better than you competition

I am curious to learn about the next step

So, the next step is about the organization’s ability to keep learning about its competitive surroundings

4. Competitive Learning

Peter Senge defined learning organizations as:

“Organizations where people continually expand their capacity to create the results they truly desire, where new and expansive patterns of thinking are nurtured, where collective aspiration is set free, and where people are continually learning to learn together.”

Competitive learning organizations need to create positive learning spirals that:

  • Develop the value of competitive knowledge as a key differentiating weapon
  • Facilitate learning  that generates, maintains and regenerates that knowledge
  • Find ways of exposing knowledge locked-up  in the procedural repertoires of the firm
  • Ensure that the knowledge base of the firm matches changing competitive conditions

Competitive learning spirals involve observation, reflection, hypothesizing, experimentation, action and “hands-on” application.  What is learned has to be codified and diffused.

Such spirals are team based. People collectively developing their knowledge, values and shared mental models of their competitive environment. It goes beyond training.  The need is for a much broader approach which embraces “play experimentation”, developing appropriate language as well as reshaping attitudes and values.

Often overlooked, is the need for breaking down entrenched knowledge and beliefs – “unlearning”. – Shedding outmoded knowledge, techniques and beliefs, and then learning new ones to carry out strategies is crucial.  The ability to do so faster and more effectively than your competitors becomes almost priceless!

How do Leaders juggle all of this?

5. Orchestrating Competitive Change

It’s about holding a firm’s strategic thinking together, while carrying out the reshaping and adjusting which new or emergent strategies demand. Research shows the need for competitive integrity between the strategic competitive position adopted by the firm, the internal resources and external collaborators

Such orchestration is not easily attained or maintained.  It means solving analytical, educational and political problems.

The problem of orchestration lies in the divergence between official goals and more routine decisions.   As Kanter (1983) says, “there are many rules for stifling innovation”.  These include multiple layers of managerial approval; intensive controls; secretive decision making; and suspicion of new ideas.  In other words, corporate contradictions prevent change – the formidable obstacles to which many give little attention.

Are there any other aspects which leaders should consider when conducting competitive change?

Developing Competitive Networks

A key aspect is developing competitive networks.  It’s investing in networks to build up, for example, a set of complimentary assets which it needs in order to exploit its knowledge base.

Networking focuses on developing relationships between your firm and others which are directly concerned with generating new intellectual capital (IP) For example, sharing life science research with a collaborator. Each has one piece of the puzzle, so they build a database by sharing intellectual property.

It also is about developing relationships which affect the firm’s process of generating and altering its knowledge indirectly.  An example here is with data centers and different IT firms used to support the customer’s service in that data center.

Developing such networks requires learning local cultural and market conditions, techniques of partnering, negotiation skills and collaboration. Such networks are often invisible assets which cannot be readily purchased and controlled.

So, I guess the real question is how well an organization develops its competitiveness by being better at discovering customer values and then aligning their organizations and partners to meet those demands. Right?

Competitive Value Discovery is the tip of the spear targeted and driven by superior focus, processes and leadership that galvanizes the organization. It is sustained by the belief that being competitive is about making sense of changing market conditions, customer needs, priorities and competitive responses.

Competitiveness rests not only aligning such aspects, but also replicating what works over and over again. Can you tell me what those systems are in your organization?

Listen to the Radio Show

Great, but how can this help me?

This is probably the first thing on your mind after reading this Blog.
How about asking us?  The first call is free!  Just email me to set it up.
Don’t wait, get The Crispian Advantage working for you!. If our conversation leaves you needing more,
we offer at a reasonable fee telephone and video coaching improve bottom line results.
If that still doesn’t do it, we’ll work with you on a solution.

_______________________________________________________________________________________________________________________________________________________
For Help in Getting Your People on the Same Page 
Nick Anderson, The Crispian Advantage

E-mail I Web I Linkedin

Listen to the Radio Show of this Blog

© Copyright All Rights Reserved, The Crispian Advantage and Walk the Talk – A Blog for Agile Minds, [2010-2012]. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Nick Anderson, The Crispian Advantage and Walk the Talk – A Blog for Agile Minds with appropriate and specific direction to the original content.

 

 


Leadership Skills Series: 1. Developing Profitable Ideas in Meetings

Getting People on the Same Page

During the last 6 months I have been coaching different professionals in how to reduce project costs and delays. This got me thinking about the last few blogs. The theme has been Aligning People for Change – coping with the economic turbulence we live in today. So, I got to thinking about practical tools that most leaders can use to “Talk Their Talk”. When there is a lot of uncertainty and turbulence leaders need to “up their game by communicating better and more effectively.

This is the start of a series on developing leaders behavioral Skills. It is based on my 11 years with Huthwaite Research Group where we used research based models to develop groups and leaders effective communication skills including:

  • Developing effective solutions
  • Negotiating
  • Selling
  • Facilitating

In this Blog, I want to start with a core leadership skill – Developing Commercially Viable Ideas in Meetings

What type of research was involved to develop these models?

All these models and subsequent research projects are based on a large scale research project in the late 60’s

(Warr, P. B., Bird, M. and Rackham, N., The Evaluation of Management Training, Gower, 1970, Rackham, N. and Morgan, T., Behaviour Analysis in Training, McGraw-Hill, 1977. Rackham, N. et al., Developing Interactive Skills, Wellens, 1971.) to develop a truly descriptive and useful system for classifying

behavior. This long and tedious process considered many potential categories. The researchers finally concluded that a practical list of categories could be produced if the selected behaviors met 5 basics criteria. They were:

1. Measured accurately

2. Easy to understand

3. Distinct from other categories

4. Change how often it is used

5. Related to effective performance

What sort of things did they come up with?

Initiating

Initiating behaviors are proposals or suggestions to the group that call for action. After all, a discussion has got to start somewhere. New proposals and an addition to a proposal are both examples of initiating. There are two initiating behaviors: Proposing and Building.

Proposing brings forth a new suggestion, proposal, or course of action (e.g. “I suggest that we organize the project into five modules.”.

Building takes the form of a proposal, but actually extends or further develops a proposal made by another person (e.g. “…and your plan would be even better if we added a scroll bar at the edge of the window.”)

Since initial proposals are often not the final solution, building is effective in producing an alternative or revised plan.

Reacting

The Blame Game

Reacting behaviors involve the affirmation of or objection to a person, his/her opinions, or an issue. There are three reacting behaviors: Supporting, Disagreeing, and Defending/Attacking.

Supporting is a behavior that makes a conscious and direct declaration of agreement with or supports for another person, or his/her concepts and opinions (e.g. “I like Sandra’s idea bestor “This sounds good”). Generally, this behavior builds cohesion and momentum.

Disagreeing is the direct objection to another person’s opinions or ideas. Disagreeing is an issue-oriented behavior (e.g. “Your third point is counter to regulation 10.3.3…” or “What you’re suggesting just won’t work as the impeller will overheat). This behavior is normal in a discussion and needed to use the full resources of the group to get to an effective idea.

.Defending/Attacking entails attacking a person directly or by acting defensively. This behavior is people-oriented, and involves value judgments and emotional overtones (i.e. “That’s stupid!” or “Don’t blame me; it’s not my fault. It’s John’s responsibility.”). Defending and Attacking will only bring unhappiness and plenty of tension to the group. There are better ways of handling a discussion. If you are being verbally attacked, try not to play into the instigator’s hands by shouting back. Instead try to speak rationally and direct the discussion to the issue at hand rather than playing the Blame Game”.

Clarifying

Clarifying behaviors attempt to clarify an individual’s or group’s understanding of the issues. Exchanging information  and summarizing are involved in clarification. There are four behaviors;

  • Testing Understanding,
  • Summarizing,
  • Seeking Information,
  • Giving Information.

Testing Understanding seeks to establish whether or not an earlier contribution has been understood by the individual. It differs from seeking information in that it is an attempt to ensure agreement or consensus of some kind, and refers to a prior question or issue (i.e. “Can I take it that we all now agree on our tasks assignments for this week?”). This behavior is similar to Summarizing, but takes the form of a question.

Summarizing restates the content of previous discussions or events in a compact form. This behavior can be useful to ensure that the entire group is up to date with events that have transpired (e.g. “So far we have agreed that John will finish module A, while Maria and I begin module B.”). This will insure that you and the rest of the group have a clear understanding…

Seeking Information seeks facts, opinions, or clarification from another person pertaining to a proposal (i.e. “Can anyone tell me which page this is on?” and “What test routine will you use?”). This behavior ensures that you are up to date with the topic of discussion. If you have questions, ask them as soon as possible (i.e. don’t leave questions until the night before the project is due).

Giving Information offers facts, opinions or clarification to a proposal (e.g. “The new system is easier to operate.” and “I’m worried about missing the deadline.”). Feedback is always appreciated even if it is not always positive.

Process Behaviors

Process behaviors entail the obstruction of or opening up of the discussion process to group members. Bringing In and Shutting Out are the two behaviors that constitute Process Behaviors.

Bringing In invites views or opinions from a member of the group who is not actively participating in the discussion (i.e. “Lee, what is your opinion on the layout of the User’s Manual?”). This behavior may introduce some refreshing new ideas from a shy or reserved team member.

Shutting Out excludes another person or reduces their opportunity to contribute. Interruption is the most common form of shutting out (e.g.  “David, what do you think?” Eric replies: “I think…” — Eric has interrupted David and shut him out of the conversation). This behavior may seem harmless, but if it occurs too much it can be felt as disrespectful and can deny others the opportunity to contribute to the discussion.

How was this research used to in finding better ways to run meetings?

It turns out effective meetings showed that all three main behavior groups were present in a balanced way. They found that once a group became locked into using one or two of these major classes the results they produced were impaired. Here are some Case Studies

Meeting Case Studies

Here are some groups and their meetings that were either high or low in Initiating, Reacting or Clarifying?

High on Initiating

  • Too many ideas and ideas to handle
  • Lack of attention to detail – “up in the clouds” feeling

Group Case Research team in Chemical Industry

Problem – On surface seemed very creative, innumerable ideas. Management asked for reducing severe dust problems in one of their plants. First meeting came up with 14 viable methods. As this was urgent they reported – Production Director said “OK,which one?” After 5 subsequent meetings they had not reached a decision and generated 6 new ideas!!!

High on Reacting

  • Becomes emotional
  • Misunderstandings become more frequent
  • People take sides – entrenched

Group Case: Shop Stewards in Manufacturing

Problem – Coping with changes in the economic climate. Management started taking a more consultative approach by letting people in advance of potential change. Previously they reacted to Management proposals e.g. wages, benefits etc. They couldn’t get out their traditional mold. They left Initiating to management and were low in clarifying which led to more misunderstandings and became more emotional.

High on Clarifying

  • Very time consuming
  • Obsession with minor details
  • Feels like “swimming in syrup”

Group Case – British Civil Servants

Problem – They became bogged down in the meaning of the meaning. Consequently, 90% behavior was clarifying. Their Initiating Behaviors was

so low that they became stuck in minor detail. This was

Booged Down

compounded by low levels of reacting behavior so no one knew who supported or disagreed with other group members.

That’s the high side of the problem, what happens when you get groups that are low on these three areas?

Low on Initiating

  • Backward looking
  • Lack of enthusiasm
  • Undue attention to detailed analysis

Group Case: Production Control Committee in the Engineering Industry.

Problem: Representatives from Production, QC, Maintenance, Industrial Engineering and Production Planning had jobs which overlapped so that when problems came up there were disputes as to who was blame.

“We seem to be very good at dissecting situations and finding who is to blame. Perhaps we should be spending some time finding ways to prevent things occurring in the first place”

Low on Reacting

  • Tendency for Repetition
  • People withhold important information
  • Awkward and forced

Group Case: Systems Analysts presenting proposals to a group of staff members

Problem: The Systems Analysts came up with lots of proposals for change i.e. High Initiating. As a result Staff became nervous about these proposals and heightened by their use of technical jargon. So they were high in Clarifying and did not make any commitments. The Analysts Reacting already low levels dropped and gave more detail i.e. they were classic Low Reactors so the confusion continued. This is typical of specialists meeting decision makers and most know the discomfort of presenting to decision makers

Low Clarifying

  • Meeting becomes disorganized
  • Hasty decisions are made
  • People cannot agree afterwards on what has been decided

Group: New York Advertising Agency

Problem: This active & dynamic group responded to a client brief with everyone talking at once. There were loads of ideas, plenty of excitement and enthusiasm i.e. extremely high Initiating Behaviors. Also, they were high in Reacting Behaviors with a chorus of approval or disapproval and consequently very low Clarifying Behaviors. So confusion reigned. At the end they were asked to write what had been agreed. There were no two versions that were the same. Later further research showed people leaving a meeting could have an average of 5 misunderstandings per person.

What can we learn from these case studies in terms of where we are in this recession?

Leaders know that meetings are inherently expensive and today there isn’t time to tolerate the sort of problems illustrated. Leaders need to hold themselves accountable to managing meetings so that;

1.  Initiating, Reacting and Clarifying Behaviors must be present and balanced if meetings are to be successful.

2.  They are alert to the impact of High or Low Reacting seriously impairs productivity

3.  They recognize that different meetings have very different needs, so what works for problem diagnosis will not work for evaluating a production plan

4.  Some Meetings need to be high on one of the three – although you need to be cautious of High Clarifying. Leaders have to question if a meeting is the most productive use of meeting where there is High – Information Exchange

In the rest of the series we will cover specific skills that help leaders achieve these goals

Great, but how can this help me?

This is probably the first thing on your mind after reading this Blog.
How about asking us?  The first call is free!  Just email me to set it up.
Don’t wait, get The Crispian Advantage working for you!. If our conversation leaves you needing more, we offer at a reasonable fee telephone and video coaching improve bottom line results.
If that still doesn’t do it, we’ll work with you on a solution.

_________________________________________________________________________
For Help in Getting Your People on the Same Page 
Nick Anderson, The Crispian Advantage

E-mail I Web I Linkedin

© Copyright All Rights Reserved, The Crispian Advantage and Walk the Talk – A Blog for Agile Minds, [2010-2012]. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Nick Anderson, The Crispian Advantage and Walk the Talk – A Blog for Agile Minds with appropriate and specific direction to the original content.

 

Rewarding Change – A Conversation

(Nick Anderson, The Crispian Advantage & Dr Larry Dugan, Precision Personality Plus on WGVU )

This is part of the series: Seven Challenges of Leadership which focuses on ensuring competitive success by:

• Getting the Right People
• With the Right Focus
• To produce the Right Responses

We are at the 6th stage. In our prior conversations we have covered the topics of:

• The Intelligent Use of Consultants
• The Leaders Responsibility to Embed Purpose
• Remove Distractions
Align Expectations
Differentiate from the Pack
Coaching Strategically

All too often the failure to reward change is the pivotal point where change efforts fail—which is what makes it so regrettable. A company has gone through the necessary steps and just at the point where they are implementing the change, they misfire. Rewarding change lags behind the other processes. Thus a company can embed purpose, remove distractions, align expectations and coach. But if the recognition and reward systems of your company are based on lagging indicators such as sales revenue and profit margin, you will only encourage people to do things differently, not “do different things!”

To change, you need to consistently reward the new behaviors, not the “reward legacies” of the past.

What attributes do effective leaders need to meet this important challenge of Rewarding Change?

• High on Open-Minded
• Low on Security Minded
• High on Innovating

What evidence do you have to demonstrate what happens when leaders and managers do not reinforce change?

Probably the best illustration of this occurred when we analyzed IMS’s communication channels.

Peter, was the Director of the Toronto sales force. Mary Jo lead the Division of Customer Data Solutions. Peter wanted simple, quick sales of equipment.
Mary Jo—and the company leadership—were shifting to a process of leasing equipment and providing service. The sales force continued to be paid a higher commission for selling equipment than selling Service Contracts. They had no incentive to do different things. Another example is what transpired with the Sweet’s Catalogs in the construction industry. A Sales force accustomed to selling large bound texts for thousands of dollars and the resultant commission, were now being asked to sell a CD-ROM version for significantly less (and less commission). This added to the dilemma of overcoming Industry resistance to making the shift.

So if you are going to ask people to sustain change, How can you measure and reward those who support your purpose?

This is the core of the issue. If a company is to overcome resistance to change, they need to reward new behaviors.

You start by keeping the right data. For example, if I am striving to emphasize positive labor—management interactions I have employees and managers track the time spent in productive business-based interactions and general positive social interactions. Then I reward—both by public recognition of their efforts and by financial compensation—those who show the most significant change.
Or if my goal is to continually find productive employees, I reward managers who demonstrate that they are taking steps in that direction.

What recommendations would you have on Benefits and Compensation?

Compensate new behaviors to a higher degree than old behaviors. As far as benefits go, work with the employee to ascertain what benefits are important to them. Example: A bank that was growing and needed a cadre of experienced employees for their new branches. Several very qualified applicants had been rejected based on the fact that they were seeking special conditions such as leaving at 3:30 (so they could be home for children returning from school) and ad hoc days off—to attend to sick children. Instead of hiring 3 full-time people, the bank hired 5 part-time staff, pro-rated the benefits packages and achieved their goal. If they had not been open to “doing different things” and compensating the employees and managers who resolved this issue, no one would have taken their claim seriously that they were “creating new policies” this could not have happened.

Another example: We were engaged with a company called MenuFocus. The “benefit” they are offering employees is the chance to design their future with the company. Now, the company helps in this process by completing comprehensive surveys on every individual in the organization so they can better learn their interests, aptitudes and personality traits as suited to a given position. That is a fringe benefit.

What proportion of people’s compensation should be tied to adopting the new behaviors?

Overall, at least 25%. At least 50% of increases in salary and benefits need to be tied to adopting the new behaviors. People need to know you are serious.

What else is important in Rewarding change?

Again, we start with Purpose. Successful companies place less emphasis on clear strategy and more on building a rich, engaging purpose. It is not enough just to build that purpose; you need to communicate purpose to employees at every level. Make it succinct. For example, tell employees… strategies change, purpose does not. We still have the same purpose; we are creating new ways to achieve that purpose. To use the example cited above, our strategy now is to lease equipment and obtain service contracts rather than sell equipment which will be antiquated in nine months.

Create new and more effective management processes.

• 45% of all profit margin fluctuations are a direct result of employee attitude
• 55% of employees feel underutilized and under-appreciated
• Boredom as a single factor reduces productivity by 50%—whether in a Service setting or a Production setting

Put these statistics together and you can begin to understand how companies fail. Successful companies move away from trying to control employees’ behavior and placing more emphasis in developing their capabilities and broadening their perspectives. Successful corporations are moving away from the old doctrine of strategy, structure and systems to a more organic model of purpose, process and people. This has meant creating an organization with which people can identify, in which they share a sense of pride, and to which they are willing to commit-committed members of a purposeful organization.
A great example of many of the concepts we have cited here can be found at Monarch Hydraulics. Monarch years ago instituted a Gain Sharing program whereby employees at every level shared in whatever gains made over actual costs.

So how do you achieve strong, enduring attachment from everyone to a new direction?

Achieving strong enduring commitment from everyone to new strategies requires a straight-forward approach including:

Articulating the well-defined corporate ambition
in such a way that captures employees’ attention and interest rather than stating purpose in terms related to strategic or financial goals.

Example:

FedEx. Overnight Anywhere Guaranteed.

This is Purpose. This can capture the imagination of everyone in the company every single day. Not ROI…not a strategy to penetrate the market more deeply. Purpose. Overnight Anywhere Guaranteed. There is no way you can misconstrue the meaning of those three words.

Another example, we are consulting with a Printing and Promotional Product Firm called Dodson Inc. Their new motto: 24-5…meaning:
• a 24-hour response on all estimates.
• 5 days to deliver product.
It is the focal point of every activity in the company. This is Purpose.

A sidebar. With this company we have another interesting phenomenon. As they recruit salespeople, this company openly tells applicants, we want you to make more money than we do as owners. How many companies do you know that do that? Again, to that end, to insure the change they have striven for, Dodson created a liberal compensations package

• Engaging everyone in the company is in developing, refining, and renewing the ambition.

• Ensuring that the ambition, the Purpose is translated into measurable activities to provide a Continuous benchmark for achievement.

• Making it everyone’s responsibility to sustain a Sense of momentum—and a sense of excellence—every single day.

How does a company instill new organizational values?

By the ways it defines, measures and rewards performance”

To date many still follow traditional practice of focusing almost entirely on financial results. The old mantra has had its day. This is not to say- “remove all financial targets!” It is more a question of balance:

“It’s fine to emphasize what we must shoot for, but we also need to know what we stand for…”

This is more difficult than articulating a new strategy because it relies less on analysis and logic and more on emotion and intuition. For too long, I think, we have operated on a set of beliefs and philosophies which have remained implicit. Some would say we repressed discussion of these issues so that we didn’t take our eye off-the-ball or not to offend people who held difference views. We have tended to taken refuge in “safe” financial performance targets that can’t be easily disputed.How many such differences do we know exist in the rest of Organizations?

How could unresolved differences blow us off course?

There are three lessons for instilling new organizational values:

1. Build the new philosophy around the company’s existing value and belief system.
2. Maintain a high level of personal involvement (leaders) in this activity over many years.

“In the end managers are loyal not to a particular boss or even to a company, but to a set of values they believe in and find satisfying”-Goran Lindahl, ABB

3. Third, translate broad philosophical objectives into visible and measurable goals.

“Most businesses focus all the time on profits, profits. I think this is deeply boring. I want to create an electricity and passion that bonds people to the company; you have to find ways to grab their imagination. You want them to feel they are doing something important.”- Anita Roddick, Bodyshop

What has been your experience of building core values?

We can’t use the same methods for, say, driving down profit objectives and establishing new value sets…organizational cynicism brushes off such initiatives as “flavor of the month.”

We can’t instill new values through a crash program, so:

  • How can we build on the strengths and modify the limitations of our existing values without radical change?
  • Where we do have to confront values, how are we going to do that?
  • What sort of things would you advise in terms of rewards for people who try or actually do change?

Here are some thoughts…

Sowing the Message

Embedding values is obviously more than fine words. What lessons can we draw from research?

“talk, listen, and feel the atmosphere. Reiterate the new values at ever opportunity and tell stories that reflect their impact…” Jamie Houghton, Corning

Needless to say he supported such communication with concrete action to signal his seriousness of the change.

Measuring Progress

Many have found real problems in placing measures of progress on such things as value statements which don’t easily offer clearly defined goals. Unavoidably,

“the hard drives out the soft, and commitment to the desired values dissipates”

How can we avoid this? For Example-

Houghton’s approach was to publicize the new values (“world class company”) to the wider community repeatedly which contributed, overtime, to Corning being polled as “one of America’s most admired corporations.’ The result being that it could be measured by the extent to which employees identified with the standard- “world-class company”-and took pride in this achievement.

How do you do this in a rapidly changing world?

By giving meaning to people’s work-It goes to the heart of what will make or break the new structure.

Today’s world of work is rapidly changing. People’s loyalty continues to drift away from the Company and more toward activities they find intrinsically satisfying and congruent with their beliefs. This is especially true of consultancies, and ad agencies and other service organizations, etc. The more leaders have to rely on consultants and other specialists:

You cannot afford to have dissatisfaction due to a lack of such satisfaction or congruence.

The most successful companies’ studies, in this area, developed a new kind of relationship with their people.

• They translate big ideas down to a personal level
• They recognize people’s contribution and treate them like valuable assets.
• They ensure everyone understood how their roles fitted into the company’s overall purpose and how they could contribute personally to achieving it.
• They are committed to maximizing opportunities for personal growth and development.

How can we Recognize Individual Accomplishments?

Whilst international communications do help, the real core of recognition is not appreciated by many.

“Personal recognition must reflect genuine respect. People on the front lines are quick to recognize empty public relations gestures…”

In sum, any changes we make must improve the connection between the growth and development of organization with the growth and development of individuals.

Commit to developing employees

A clear message. Successful companies make a stronger commitment to personal development. Instead of simply training for job skills they develop their capacity for personal growth.

Anita Roddick said: “You can train dogs-We want to educate people and help them realize their full potential”

A large Consulting Group views the development of its people as a goal in itself and makes no proprietary claims to the skills and knowledge it develops. It’s recruiting brochure promises ‘after training with us, you could work for anyone…”

What else do leaders have to consider in releasing their people’s potential?

Fostering Individual Initiative

We have to develop a new momentum that improves recognition for individual initiative as the main source of growth. We have to find ways of institutionalizing this central belief in policies and procedures. For example:

“3M’s-15% Rule-which allows employees to spend up to 15% of their time on bootleg projects that they believe have potential for the company”

What conclusions do you draw on rewarding change?

Three steps:

1. Continually refocus on Purpose in a mutually inter-dependent-and collectively reinforcing manner. In short, have everyone involved. MOVIE: Stand by Me

2. Continually Demand Accountability involving traditional standards or measures and new standards/measures

3. Continually Gather Data.

The danger is that if we don’t address the issues companies become focused on narrow corporate self-interest. We will eventually lose the excitement, support and commitment of those people who are the very engines for change-our people. We have to find a way of defining, establishing and sustaining a set of values which:

• Creates a sense of identity
• Creates a sense of pride not only to those employed by to customers and others.
• Respects and gives attention to our people’s ideas and inputs
• Motivates and builds commitment to a shared sense of mission.

Great, but how can this help me?

This is probably the  first thing on your mind after reading this Blog.   How about asking us?  The first call is free!  Just email me to set it up.  Don’t wait, get The Crispian Advantage working for you!. If our conversation leaves you needing more, we offer at a reasonable fee telephone and video coaching on change, alignment, and personal and executive performance that improve the bottom line.  If that still doesn’t do it, we’ll work with you on a solution.