Seminar Overview
If you compare the top three reasons contributors gave for losing customers and compare them with the change metrics used, you would think they were from two different universes.
Focus on the Customer Survey Results
- Benefits of Measuring Change Comments Related to Customers 3%
- Focus of Successful Change Comments on the Role of customers 12%
- Enabling the Thriving Organization Comments Mentioning Customers 12%
- Ratings on Common Reasons for Losing Customers
- Poor Quality 91%
- Poor Follow-up 76%
- Assuming to Know Customers 64%
These findings have uncomfortable resonance with the lack of customer focus we see in other parts of this report. Change drives these leaders, while customers and competitive advantage are apparent afterthoughts.
In this seminar we look at practical ways to avoid these pitfalls. We help participants review how well they are managing change for competitive success. Overall we look at change as a competitive weapon and challenge where there is no clear connection between change and competitive advantage by focusing on:
- Being First & Outpacing the Competition
- Developing Competitive Agility – Anytime, Anywhere, On Anything
- Implementing Change to Gain Competitive Advantage – Questionnaire & Protocols
- Focusing on Change to Gain Competitive Advantage
We focus on five areas to improve competitive advantage through change. They are:
1. Market & Competitive Sensing
2.Leading Competitive Change
3.Integrating Change into Operations
4. Building CompetitiveHuman Capital
5. Developing Competitive Agility
To Buy a Copy of Focusing Change To Win:
The Crispian Advantage 