Focusing Change to Win Series – Why do people resist change?

Series Introduction

This is the third in the series of highlighting contributions from 1072 Business Leaders and Consultants from 80 countries in 19 Industry Sectors detailed in our book Focusing Change to Win. Each blog gives some of the key findings and a sample of useful tips. In this blog we are focusing on Why Do People Resist Change. Here are the other book sections we are highlighting:

1. Why is this book important?
2. How is your “What” connected to your “Why”?
3. Why do people resist change?
4. Why bother measuring change?
5. How can implementing change gain competitive advantage?
6. Is your organization thriving or surviving?
7. How effectively are you communicating change?
8. How can you lead to thrive?

3. Why Do People Resist Change

Here’s the reality, Leaders need employee support and trust if their change is going to stand any chance of success. Our contributors underscore this.  If people are cynical about a change, pessimism will set in, and failure is assured. Our contributors show that there are no simple remedies, no sound bites or grizzly 7 step plans. Yet, at its core there are fundamental values that, if believed in, will offer a sound basis for planning and executing successful change. Change failures have left their mark on our contributors over the last eight years. Through their eyes, resistance is a brownfield site where change is synonymous with downsizing, doing more for less, and treating people poorly.

Accelerated change demands more of everyone. Such change has major consequences for employees. Accelerated change failure creates cultural toxicity. Crucially, leaders need to separate the symptoms of change resistance from the stress that causes it. If they don’t, they are just like bad sales people trying to overcome objections and not realizing 60% of those objections are of the salesperson’s own creation. These contributors, they are saying that change resistance is natural, but you don’t need to make it more difficult if you do some things profoundly well.  The chart below gives a sense of the avoidable.

Change Resistance Factors

Once you recognize that Change Resistance causes stress then you can be more effective in reducing it. Our contributors say that, if leaders create clear and consistent frameworks, you help most people make informed decisions about committing to a change or not. Here’s what our contributors are saying:

• Align Expectations between leaders and people
• Set Clear Direction: Leaders clarify their change’s What, Why, How and WIIFMs (What’s In It For Me) for different groups and people.
• Develop Accountabilities: by developing the rewards and consequences that assure expectations of both leaders and their people are met.

These are sound practices for reducing and managing people’s stress, but only if leaders realize the importance of Walking Their Own Talk.

Action Points: Managing Change Stress and Resistance

All these contributors are saying that change resistance is natural, but you don’t need to make it that difficult if you do some things profoundly well.

This starts with recognizing that change resistance is caused by stress. So why not treat the cause and not the symptom? Stress is natural and good if managed. Stress is reduced if leaders create clear and consistent frameworks that help people make informed decisions about committing to a change or not. Here’s how we interpret what our contributors are saying

Clarifying the Direction:
Leaders clarify their change’s what, why, how, and WIIFMs¹ for different groups and individuals. What does this mean for me? This leads to aligning expectations.

Aligning Expectations:
This is a process flow in two directions between leaders and each individual.

Developing Accountabilities:
This step develops the rewards and consequences through performance measurement, management, and rewards that ensure expectations of both leaders and their people are met.

 

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Focusing Change To Win Series: How is your “What” connected to your “Why”? – Setting-Up Change For Success.

 Series Introduction

This is the second in the series of highlighting contributions from 1072 Business Leaders and Consultants from 80 countries in 19 Industry Sectors detailed in our book Focusing Change to Win. Each blog gives some of the key findings and a sample of useful tips. In this blog we are focusing on The Why and What of Change. Here are the other book sections we are highlighting:

1. Why is this book important?
2. How is your “What” connected to your “Why”?
3. Why do people resist change?
4. Why bother measuring change?
5. How can implementing change gain competitive advantage?
6. Is your organization thriving or surviving?
7. How effectively are you communicating change?
8. How can you lead to thrive?

 

 

How is your “What” connected to your “Why”?

We take an in-depth look at how our contributors improve their chances of thriving, by communicating in ways that build trust and engage people. For these contributors, communication must constantly focus on the Why of Change & What is Expected and what the change is not about. This is the Change Expectations Framework. It engages deeper understanding and helps everyone manage stress more effectively.
Note: You may think everyone does these three steps, you are probably wrong at least 70% of the time according to studies over the last 10 years. Here’s why it is even more important today. Most contributors (89%) say that their organizations change at least every 12 mths . These changes are driven by 3-4 simultaneous reasons for change . All these changes should have three things in common. What you expect people to:

• Stop doing, (so that they can start doing new things)
• Start doing, and
• Continue doing

Yet, this survey’s findings show that contributors rarely mention all three in the same contribution. Why is this important? It creates increased stress and potentially change resistance. It works like this.
Assuming we are always managing change with limited resources like people, money, technology and time, leaders have to manage the tension between these three elements of stop, start and continue. Then, after deciding the commercial need for change, leaders need the Emotional Intelligence to identify which groups and individuals are likely to experience unhealthy stress and resistance.
This underscores the need for leadership consensus on why are we changing. For many contributors, leader inconsistency fuels people’s natural resistance . The ever-increasing rate of change demands that leaders give clear and compelling reasons for employees to overcome their feelings of here we go again . Unfortunately, we conclude that too many leaders either ignore, or are unaware that change will be stressful for their peers and employees.

Contributors readily see the need for change to adapt, survive or improve. The world’s ever-increasing pace demands that leaders give clear and compelling reasons for employees to overcome their feelings of here we go again. That response begs the question: What can leaders do about this condition. What follows are some thoughts.
All those implementing change know in advance, to some extent, that a change will be stressful and that not everyone will be willing to engage. For example, people often work well under certain stress to increase productivity. But, under other circumstances, they are surprised at the stress that another aspect of change can induce. So, stress can be negative, positive or neutral. For example, passing in an examination can be just stressful as failing. The problem occurs when people are under excessive or prolonged stress – Unhealthy Stress. The challenge for change leaders is that stress is unique and personal. A situation may be stressful for someone, but the same situation may be challenging for others.

Action Points: Reducing Employees Stress to Manage Change Resistance

Most contributor responses indicate that their organizations change anywhere from daily to annually. These changes are often unique to the organization, the triggers for change, and how change is managed. Yet all change has three things in common.

The Three Common Elements of All Change

Defining your own change and how it is managed starts with the following:

• Identifying what you expect people to stop doing, so that they can start doing new things
• Specifying what you expect people to start doing
• Confirming what you want people to continue doing, while continuing to coordinate and keep the organization running.

Focus on communicating constantly the why of change and what is expected for your change to be effective and communicate what the change is not about. This is the change expectations framework, which engages deeper understanding and helps everyone manage stress more effectively

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Our Corporate Ebola is Failed Change

Just like the disease, corporate change has a 50% mortality rate

 

Boise, Idaho, 10/07/14 – Local management and organization specialist publishes a fascinating new book Focusing Change To Win. It provides a prescription for combating the risks inherent in organizational change. Risks like poor revenues, lost opportunity, competitive vulnerability, increased employee cynicism and fear. The endemic nature of these risks led Nick Anderson and his Nigerian co-author Kelly Nwosu to ask:

Why do some companies thrive on change while other just survive?

Answering this question led to a global study of 6000 comments from 1072 business leaders from 80 countries in 19 industry sectors with over 10,000 years of change management experience provided some powerful and practical advice and tools.

To reach this point, you have to go back to Nick’s experiences with failed change. The list, many of us can relate to includes:

• “Am I going to have a job tomorrow?”
• “Why did they let Sue go?”
• “How am I going to tell Bill he hasn’t got a job?”
• “What am I going to do?”
• “We tried this before…”
• “This (change) is only for them …..not us?”

Since those early days, his work with organizations across the business and public sector encountered a litany of failed change. His ongoing research shows survey after survey reporting that “People are the problem” (as the main reason). Percentages of failed change continue to this day ranging from 40% to 80% and many commentators agree that more changes fail than succeed. Only last September the Project Management Institute’s 2014 Report found that 56% of projects fail to meet their goals.
What is really thought provoking is that Nick and Kelly’s book show that there are those who do get it right.
But, really, isn’t comparing failed change to Ebola ridiculous? Nick Anderson doesn’t think so. The cost of a failed change can be staggering. Organizationally failed change can be fatal to both the organization and their people. Individually the stress of failed change permeates people’s lives, emerging as cycles of addictive behavior, broken relationships and financial hardship. For example, one Swedish study showed increases of heart disease was linked to poor leadership. Job insecurity has been linked to several different outcomes, such as:

• Negative attitudes towards work
• Turnover intention
• Health complaints.

Data from 400 nurses at a Swedish acute care hospital showed that job insecurity affects stress even after taking account for individual characteristics. (Naswall,Sverke & Hellgren)
A 22 country European study concluded that while job loss is traumatizing, it is not common. In contrast, the fear of job insecurity is widespread and its health impact is as bad as losing your job (Mathilde Godard). Or, how about a German study which concluded that after the 2008 recession

“People fearful of losing their jobs are 60% more likely to develop asthma”.

Closer to home, studies from Texas A & M and University of California add weight to the endemic nature of this corporate virus.

So, what can we do about this disease?

Clearly, the last 20 years demonstrates:

1. Current Theories and prescriptions are not working or user friendly.
2. The reliance on imported change processes alone are less effective.
3. Leaders are facing greater complexity, accelerating change, greater competition and more knowledgeable customers.

The critical point of staving off failed change is to recognize that there is no “cookie-cutter” “quick-fix”. Importing new theories from outside an organization increases people’s natural resistance. It truncates thinking about “why will this change work for us?” and creates divisions between the “Importers” from the rest of the organization.
So, this book advocates using facilitated discussions, questionnaires and other tools to engage people in creating their own change approaches, processes and protocols. You may be thinking.

“Why not use what’s worked from outside” “It’s cheaper and faster etc.”

Here’s what the authors concluded. Excluding people from deciding how their organization handles change risks creating greater resistance and less sustainability. Fundamentally, it excludes middle level leaders so they cannot develop to their leadership skills and risks their resistance to the point of ensuring that change will fail.
Those who thrive on change really understand this. They recognize that so many “imports” are too often seen as disrespectful of people’s skills and expertise, especially when those people have experienced failed change. Importing prescriptions needs far more thought on how to reduce the toxicity of past failures. So, why is this book important for leading successful change?
As Bill Connors, President & CEO, Boise Metro Chamber of Commerce) said:
“Focusing Change to Win is a must read and reference for business people regardless of their company’s size. Whether you run a family business or public corporation, this book has thought provoking tools and questionnaires you can use immediately. Nick Anderson and his co-Author Kelly Nwosu have done a masterful job in distilling over 6000 business leaders’ comments into such a practical set of tools. If you want your next change to be successful, this is essential reading.”
To find out more go to focusingchangetowin.com or amazon.com. Also Nick will be at the Boise Chamber of Commerce for a book signing on Wednesday 29th October from 8 am to 10 am.

For more information,
Nick Anderson
(616) 745-8667
nanderson@thecrispianadvantage.com
For more information on 10/06/2014:
http://focusingchangetowin.com